8 Steps to Protecting the Organization Against Social Media Risks

According to Marc Gobé, in his book Emotional Branding, “the Web has fast-tracked careers, turned unknowns into celebrities, built and destroyed brands and reputations, and – against all odds – helped elect a black candidate President of the United States.”

This phenomenon has occurred as a result of achieving a tipping point in social media usage. While the exact date that social media became ubiquitous in American life is unknown, it is suggested that it occurred sometime between 2012 and 2013. According to the Pew Research Center in its December 2013 report, “Social Media Update 2013,” 73% of online adults used social media in one form or another. At that level of adoption it is difficult to argue that social media is merely a fad, pastime, or periodic diversion...[READ THE ENTIRE ARTICLE HERE]