Sunday, September 11, 2011

Developing Brand and Community Through Facebook - Eastern Bank

It is always great to see community banks competing with "the big guys" in the world of social media.  One such example is Eastern Bank, headquartered in Boston.  Eastern Bank, originally established as Salem Savings Bank in 1818, is a staple when it comes to community banking in and around the Boston area.


Eastern Bank set up a great Facebook fan page, driven mainly by its Red Sox sponsorship. In early August 2011, Eastern Bank announced its “Grand Slam Sweepstakes.”  In order to enter, participants had to“like” Eastern Bank on Facebook. Eastern Bank has over 7,000 Facebook “likes” - a significant number for most banks.  Eastern Bank has adopted Facebook as a means to develop its brand and engage the community.

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