Wednesday, September 7, 2011

Third Federal Bank Uses Mascot and Social Media to Create Community

3rd Fred, the lime green, amorphous mascot of Third Federal Bank, has gone missing and the Bank is using social media to get its customers and prospective customers to help to find him. The marketing campaign coincides with Third Federal’s 90th anniversary. The Bank’s marketing team created a series of Internet videos and is using social media sites such as Twitter and YouTube to get out the word. The effort has captured the attention of the American Bankers Association, which mentioned the campaign in a post on its Banking Journal website.

Check out the videos here.

1 comment:

  1. I am not going to debate whether or not a hospital or health system should or should not have a social media program. That train left the station a long time ago and its catch up time for healthcare organizations. But, if you can’t answer all three question positively, then you have some basic ground work to do before you move forward. youtube