Sunday, September 11, 2011

Investment Advisors Joining the Conversation

The Street reported that Morgan Stanley was rolling out a program for 600 of its advisers to use several social media sites, with the "most productive financial advisers" being the first to gain access, first by setting up LinkedIn profiles, and then sending out messages through that site through other social media outlets, including Twitter.

Now that FINRA has issued Regulatory Notice 10-06 (January 2010), providing guidance on the application of FINRA rules governing communications with the public to social media sites and reminding firms of the recordkeeping, suitability, supervision and content requirements for such communications, expect more firms to pick up the pace.

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